Be There! At Work, in Life!

Be there. Be in the moment of your life. Don’t let the little screen get in the way.

be there utah staffingHow many of you have gone out to eat with friends or family and at some point realized that every single person was on their phone

Between Snapchat, Instagram, Facebook, Twitter and so many other apps, do we ever have time to just hang out with people like we used to?

I know this is a big issue now days with all the social media, especially with the younger generation, but I wanted to address this issue in the workplace with adults. Not that it is necessarily an issue here at YES, but something that I feel we can all work on.

We are all adults and most of us do have work to go to. Yes, work can be awful for some people while others really enjoy it. Even if you do have a hard job that you don’t like so much, there are still good things that happen in your day right? I have found that I will sometimes miss a funny moment or miss becoming part of an “inside joke” when my coworkers are talking, all because I just had to check Instagram. When I do this, I am cutting myself off from my coworkers and doing so will eventually put a strain on the relationships at work.

That is no good!

Sometimes I will be interviewing a candidate and their eyes literally never come off their phone. When I ask them to please put their phone away during the interview they either get shy and embarrassed or almost act offended.

When did it become okay to be on your phone when you’re in the middle of a conversation with someone let alone an interview??

This kind of behavior has to stop! We have to learn to be IN the moment again! Not only will it make our lives more fun, but also it is also respectful to give someone your full attention. Surely that’s not too much to ask for right?

be present in the workplaceMy advice is to just be there. Be in the moment of your life. Don’t let the little screen get in the way of the big important REAL things of life. Of course it’s fine and fun to check out social media every once in a while but don’t let it take away from your time at work! If it’s “slow,” start up a good conversation with your neighbor, tell a story, give suggestions, do something, just BE THERE. Don’t sit there in silence staring at your phone screen wishing you were somewhere else!

Life is hard, but there is some good in everyday and it’s up to us to recognize it.

Mae-Lynn Kariya
Account Manager | West Valley City, Utah Office
Your Employment Solutions

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YES, We’ve Gone Social!

Social Media as an Employment Solution

I’d like to focus on the social relationship and growth aspects of Your Employment Solutions. Did you know Your Employment Solutions maintains a Facebook and YouTube page dedicated to the work we do as well as building social relationships with those we help?

social

One major downfall of a lot of businesses is the lack of branding. According to the American Marketing Association a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one (business) or group of (businesses) and to differentiate them from those of other (businesses).”

Why is brand important?

As you read the names of the two companies below I want you to quickly identify the feelings you get for each of them.

  1. Motel 8
  2. Hilton

  

Generally when you think of Motel 8 the word “cheap” comes to mind. However, “cheap” goes further than just price. It can also bring a stigma of sub-quality, less than satisfactory customer service and lack of confidence in the product.

When you think of Hilton you generally think “nice,” “reputable,” “good quality,” “great service,” “comfortable,” etc.

Your Employment Solution’s Social Brand

At YES we’ve worked hard to create a “good quality” and “reputable” company. We are seen as the “Hilton” or “Cadillac” of the staffing industry. However, as the times change so does the way we reach out to our customers. In most people’s worlds now days, unless a business shares or advertises on Facebook (or other social media sites) a business can go unnoticed.

However, the businesses that understand successful marketing in social media are growing their influence at a more rapid pace and establishing their company’s “brand” which in turn, is moving people to act.

Facebook researched that “92% of people searching social media for local businesses do it on Facebook. When they learn about your services or see special offers on Facebook, they’re more likely to stop by and shop. Use Facebook to increase sales and drive more traffic to your door.”

When Your Employment Solutions posts something on social media it can potentially reach way beyond the people that have “Liked” the YES page. Let’s assume only 300 people a post and just 25 of them either like, share and/or comment on it. Then, lets assume each of those 25 people have 50 friends who see the post as a result of sharing, commenting, or liking it. We just put our brand out there to over 1200 people who we may have never reached otherwise.

This powerful tool can help any business grow substantially, and EVERYONE have access to it!

Facebook as a Resume?

Social Media can benefit your business, but can also be a valuable branding tool for the individual. Employers will often check out a jobseeker’s social pages as a supplement to their resume. If you’re a jobseeker, it’s important to keep that in mind. Ask yourself, “Would you hire you if you saw the type of content you regularly post?”

Social Media sites like Facebook and Google+ have been a very valuable tool in helping Your Employment Solutions spread its brand message and in helping quality jobseekers find good Utah Jobs.

I invite you to take a moment and like, +1, or subscribe to one or all of the YES social media pages.

Click the links below to visit!

Jace Barraclough
Recruiter
Your Employment Solutions

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7 Questions To Re-evaluate Your Job Hunt

Hello readers!  Thanks for stopping by.  We wanted to share a few excerpts from an article we found by Ron Campbell of Utah’s own Standard Examiner (See full article here).  Campbell discusses the idea that the reason many individuals struggle finding a job is because we aren’t asking the right questions or we aren’t going about it the right away.  He suggests the following 7 questions to ask yourself and help get your job search on the right track:

1. Is your job search organized? Organizing your job search will ensure you are correctly focused in your activities.

2. Are you following up with networking contacts, employer contacts and interviews?  Ensure you follow up as much as possible.

3. Have you researched the company before the job interview? To properly prepare for an interview, you must do all you can to learn as much as you can about the potential employer. (Y.E.S. Input: We have found that this particular idea is HUGE! When you go to an interview already knowing about the company, it helps the employer understand that you are dedicated and motivated and shows that you care about their company.)

4. Are you maximizing each job interview? This includes ensuring you are properly dressed for the interview, you start with a good handshake — if offered — and you are always cordial.

5. Are your résumés and cover letters customized for each potential employer? You can and should adjust your résumé and cover letter to focus on those things you have done that you want this potential employer to know about.

6. Do you have a job coach? A job coach is simply someone who holds you accountable for your job search activities.  (Y.E.S. Input: This can help you stay on track and keep you motivated to find a job!  Just make sure your job coach does not do everything for you, as this can turn employers away from the idea of hiring you.)

7. Are you utilizing all your social networking resources, especially LinkedIn? LinkedIn is a very useful for job search as it is a great networking tool. Always ensure you keep all your social networking web pages up to date and professional. Most employers now check your Facebook, MySpace and LinkedIn web pages prior to, or closely following, each job interview.

 

Questions? Feedback? New ideas? Feel free to comment below with your opinions!

 

50 Ideas on Using Twitter for Business

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

 

50 Ideas on Using Twitter for Business

 

First Steps

  1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
  2. Add a picture. ( Shel reminds us of this.) We want to see you.
  3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
  4. Point out interesting things in your space, not just about you.
  5. Share links to neat things in your community. ( @wholefoods does this well).
  6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
  7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
  8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
  9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
  10. Talk about non-business, too, like @aaronstrout and @jimstorer.

 

Ideas About WHAT to Tweet

  1. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
  2. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
  3. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
  4. Ask questions. Twitter is GREAT for getting opinions.
  5. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
  6. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
  7. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
  8. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
  9. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
  10. Or, if you do, try to balance it out by promoting the heck out of others, too.

 

Some Sanity For You

  1. You don’t have to read every tweet.
  2. You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
  3. Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
  4. Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
  5. 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
  6. If you tweet all day while your coworkers are busy, you’re going to hear about it.
  7. If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
  8. Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
  9. If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
  10. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

 

The Negatives People Will Throw At You

  1. Twitter takes up time.
  2. Twitter takes you away from other productive work.
  3. Without a strategy, it’s just typing.
  4. There are other ways to do this.
  5. As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
  6. Twitter is buggy and not enterprise-ready.
  7. Twitter is just for technonerds.
  8. Twitter’s only a few million people. (only)
  9. Twitter doesn’t replace direct email marketing.
  10. Twitter opens the company up to more criticism and griping.

 

Some Positives to Throw Back

  1. Twitter helps one organize great, instant meetups (tweetups).
  2. Twitter works swell as an opinion poll.
  3. Twitter can help direct people’s attention to good things.
  4. Twitter at events helps people build an instant “backchannel.”
  5. Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
  6. Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
  7. Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
  8. Twitter gives your critics a forum, but that means you can study them.
  9. Twitter helps with business development, if your prospects are online (mine are).
  10. Twitter can augment customer service. (but see above)

 

What else would you add? How are you using Twitter for your business?

 

This post has been reblogged from Chris Brogan of www.chrisbrogan.com. See original article here!

How Your Social Media Profile Could Make Or Break Your Next Job Opportunity

My husband and I have trained our three daughters on the importance of posting only appropriate information on any type of social media. This includes not posting certain inappropriate pictures of Saturday night’s party on Facebook and not posting or Tweeting anything when they’re angry or in a bad mood. Now, managing your social media profile has become even more important – a 2012 survey demonstrates that your social media profile could make or break your chances of being hired.

According to the 2012 annual technology market survey conducted by Eurocom Worldwide, “Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.” Previous Eurocom Worldwide surveys had found almost 40% of the survey respondents from technology companies review job candidate’s profiles on social media sites.

While we’ve all heard about the increase in companies checking the social media profiles of job candidates, this survey provides the first evidence that prospective job candidates are actually being rejected because of their profiles.

Tips to build a positive social media profile and avoid being rejected by a potential employer:

Facebook: Always follow the old saying about not posting anything that would make you embarrassed if it were published on the front page of a newspaper. Don’t use Facebook as a forum to vent on everything you hate about life, your job, someone else, or a company – talk to a friend in person if you feel the need to vent.  Some people recommend creating separate personal profiles – one for business and one for family and close friends only – but this is not recommended because it can be next to impossible to manage.

(Update: According to Forbes.com blog reader Jennie van Luptak, “creating dual professional/personal Facebook accounts is a serious violation of Facebook’s terms of service that could get you banned.”  If you are worried about what potential employers might see, Jennie recommends you “segment your friends using lists” because it allows you to “control who sees what – your supervisor gets to see the interesting news story you shared but not the pictures from last weekend.”)

LinkedIn: Better for job seekers than Facebook is LinkedIn because you can create a highly professional profile by using LinkedIn as an electronic résumé. This includes writing a succinct profile summary, adding your current job information, past job experience, education, skills, awards, and even obtaining testimonials from previous managers, co-workers, or direct reports. If you author a blog that relates to business or your work, be sure to include the URL information.  Then, you can encourage potential employers to review your information on LinkedIn.

With more and more companies jumping on the social media bandwagon, it only makes sense that searching social media for background information on potential job candidates will continue to grow. This will make it even more important that everyone actively manage his or her online persona.

Bottom line: Decide how you intend to use social media and to whom you will allow access (especially on Facebook).  You don’t necessarily need to completely sanitize all your social media profiles – because companies want to hire real people (and some companies specifically look for creativity and personality).  However, if you want to ensure a potential employer never rejects you, make sure your online social profile depicts the type of employee a company would want to hire.

~ Lisa Quast, c/o Forbes –> See original article here!